Photography Basics for PR and Marketing

To register for this webinar please follow this link: https://zoom.us/webinar/register/9117320144427/WN_Oj-T2cbpQ-OihZRpw4OQmw. Sessions are free and available only to members of the Michigan library community. Registrants will receive instructions and a link to attend the session directly from PCI after they register.

Are you wanting to make your organization’s images really pop? This session will delve into information about types of digital cameras, lenses, basics of camera operations, image composition, online image storage, and online editing tools. Learn how to stage an area to make it look its best and how to incorporate those images into your organization’s promotional and marketing strategies. We’ll also look at how to create your own stock images using Canva.

Attendees will:

• Understand the importance of staging and framing images.
• Identify common reasons why promotional photos and images look great vs. what may not be appealing.
• Explore the key components of photography and camera basics.
• Develop skills to further explore and use imaging tools.

Instructor: Dr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 35 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. He received a Bachelor of Arts in Geography, a Master of Library and Information Science, and a Doctor of Education in Curriculum and Instruction from the University of South Carolina.

PCI Webinars are recorded and available to members of the Michigan library community in the Library of Michigan's Niche Staff Skills Academy about a week after they air. New webinars will be in the New category for several weeks. You do not need to register for a webinar in order to view it later in the Staff Skills Academy.

This project is made possible by grant funds from the U.S. Institute of Museum and Library Services (IMLS) administered by the State of Michigan through the Library of Michigan.