Perspectives of Value: Using Language to Change Perceived Value of the Library

To register for this webinar please follow this link: https://zoom.us/webinar/register/8017066604401/WN_al_LLEZYRUCxOYbhVNeEyg. Sessions are free and available only to members of the Michigan library community. Registrants will receive instructions and a link to attend the session directly from PCI after they register.

Libraries have been misunderstood and devalued throughout its history, impacting budgets and stakeholder support. Library’s themselves must reframe their thought process in representing the library and speak other people’s language to provide better understanding of what libraries do. To change perspective of value, one has to learn tactics to change minds.

This webinar will discuss how language is used and how it can change the value of the library by retraining word choice and learn how to advocate for your library.

As a result of this program, attendees will:

• Define the value of the library in layman's terms through teaching
• Identify differences of persuasion, argument, and presentation
• Understand terms and storytelling methods that bring credibility and humanity
• Become well versed in recognizing boundaries and consequences

Instructor: Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and computer literacy. Jennifer holds a B.A. in Graphic Design, a M.A in Education with an emphasis in Educational Multimedia, and a M.S. in Library and Information Studies.

Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.

PCI Webinars are recorded and available to members of the Michigan library community in the Library of Michigan's Niche Staff Skills Academy about a week after they air. New webinars will be in the New category for several weeks. You do not need to register for a webinar in order to view it later in the Staff Skills Academy.

This project was made possible in part by the Institute of Museum and Library Services and the Library of Michigan.