5 Tips for Word of Mouth Marketing with Rachael Altman

To register for this webinar please follow this link: https://attendee.gotowebinar.com/register/7925296728605898765?source=Michigan. Sessions are free and available only to members of the Michigan library community. Registrants will receive instructions and a link to attend the session directly from PCI after they register.

Word of mouth marketing is one of the most powerful tools for boosting program engagement. Utilizing reviews from your users, patrons, clients, or community members provides credibility and allows new people to hear from the people who you’ve already helped. Additionally, focusing on user generated content on social media will help you grow your user base and following.

During this webinar, you’ll learn best practices for word-of-mouth marketing, including:

• Creating unique hashtags
• Incentives for user generated content
• Building community
• Collecting and sharing testimonials
• Offering unique and share worthy experiences

Rachael believes that transferable skills, curiosity, passion, and mindfulness are the keys to success. She is a career coach, yoga teacher and meditation teacher, and jewelry maker. Her purpose is to inspire people to realize the value in their transferable skills and the fact that they can do anything with curiosity, creativity, and an open mind.

She has spent her career in market research and business development at Deloitte, Sidley Austin, Deloitte, and G2, and as an academic librarian at Rockford University and Alabama State University. Rachael currently works as a Market Intelligence Analyst at Greenberg Traurig. You can connect on Instagram @itsrachaelaltman, by email at rachael.altman@gmail.com, and on LinkedIn.

PCI Webinars are recorded and available to members of the Michigan library community in the Library of Michigan's Niche Staff Skills Academy about a week after they air. New webinars will be in the New category for several weeks. You do not need to register for a webinar in order to view it later in the Staff Skills Academy.

This project was made possible in part by the Institute of Museum and Library Services and the Library of Michigan.