Library Social Media Marketing Trends

Social media changes constantly, and for library marketers, it can feel impossible to keep up. Platforms evolve, algorithms shift, engagement patterns change, and every week there seems to be a new “must-do” trend. We’ll talk about current social media trends, changing audience behavior, video content, accessibility, and sustainable content strategies for library teams with limited time and resources.

By the end of this session, attendees will be able to:

• Identify social media trends that are most relevant to libraries
• Evaluate platforms, content styles, and trends based on their library’s goals and audience
• Build more sustainable social media workflows and content strategies

Speaker:

Angela Hursh is Brand and Communications Director for the Cincinnati & Hamilton County Public Library. She leads the Library's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between those two library stints, Angela worked for NoveList, where she spent seven years on strategic library marketing. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. A 2023 Library Journal Mover & Shaker, she is the author behind SuperLibraryMarketing.com and hosts a weekly YouTube series, The Library Marketing Show.

This project is made possible by grant funds from the U.S. Institute of Museum and Library Services (IMLS) administered by the State of Michigan through the Library of Michigan.